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James Allen Store Review

Today it’s time to review my favorite online diamond store. James Allen is one of the leading online jewelry stores. Many people have had excellent experiences with their store, and they sell great diamonds. Here’s a little more detail as to why they are such a great store to buy from:

  • They have a huge selection. I just checked their loose diamond search, and as of today they have 22,201 diamonds on stock, ready for you to build your ring with.
  • They offer real, high-quality pictures of every single diamond in stock, with a virtual loupe so you can examine the diamond right from your computer. Of course, it’s not exactly the same as viewing a diamond in person, but they are the only online diamond store that has this feature. Also, it’s nice to examine a diamond without a pushy salesperson trying to distract you!
  • They have diamond grading reports for each diamond that they carry. This helps you judge the quality of a diamond based on standardized ratings. If you need help understanding these reports, read our diamond ring buying guides.

Also, James Allen has an A+ rating from the BBB (Better Business Bureau) and also has been BBB accredited since 2000.

Another reason why I highly recommend James Allen is because I’m not the only person who thinks that they are a great company! They are trusted by thousands of buyers and they have been given very high reviews by many different people. You can see some of their ratings here:

So, these are the reasons that I recommend James Allen so highly. If you want to shop at James Allen, click here to start looking around their site!